About Us

At Effective Solutions, we believe technology should be accessible, engaging, and drive meaningful results for businesses and organizations. Founded in 2014, we help our clients thrive in the digital landscape through website development, webinar production, and online broadcasting solutions.

Areas of Expertise

  • Website Development & Design
  • WordPress Development
  • Content Creation & Management
  • Digital Marketing & Communication
  • Accessibility & Assistive Technology
  • Online Broadcasting & Streaming

Michael Lauf – Founder & Driving Force

Michael Lauf brings decades of experience in broadcasting, technology, and communication to Effective Solutions. His journey began in 1983 with a degree in Radio-TV Broadcasting and quickly evolved into a career defined by innovation and a passion for connecting people.

From Radio to the Web

Michael’s early career saw him hone his skills in radio broadcasting, including roles as announcer and program director at stations in Indiana. He gained invaluable experience in marketing, sales, promotion, and talent coordination. Alongside his radio work, he built a successful DJ business, providing entertainment for weddings, corporate events, and more.

Pioneering Digital Communication

Recognizing the power of the internet, Michael was a pioneer in online broadcasting. In 1997, he created a comprehensive directory of radio stations broadcasting online. This led to roles where he analyzed technology trends, produced live online talk shows (including the groundbreaking “Handi-Talk” which addressed accessibility issues), and built extensive digital content libraries.

Content Creation & Accessibility Expertise

For over eight years, as Content Director at Serotek Corporation, Michael curated a vast online resource of radio, TV, recipes, and consumer information. He also launched the SeroTalk Podcast and Blog, providing insightful news and interviews within the assistive technology industry. His commitment to accessibility and digital inclusion has been a constant thread throughout his career. He also spent years as a Business Information Specialist at the Tri-State Better Business Bureau, resolving consumer disputes and creating educational content.

What Drives Us

Michael’s passion lies in leveraging technology to improve communication and accessibility for everyone. Effective Solutions is a direct reflection of this dedication. We’re committed to building websites, producing webinars, and facilitating online broadcasting that are not only functional and well-designed, but also inclusive and impactful.