About Effective Solutions and Michael Lauf

Effective Solutions was created in 2014 by Michael Lauf to build and manage well designed, functional, and accessible websites for businesses and non-profits, help businesses and organizations produce, record and publish webinars using Zoom Conferencing, and help radio stations broadcast on the internet.

Sites Created and Currently Managed by Effective Solutions

picture of Michael Lauf

About Michael Lauf

In 1983, Michael Lauf earned a degree in Radio-TV Broadcasting from Wabash Valley College in Mt. Carmel Illinois. He served as announcer for WRTB-FM 96.7 in Vincennes Indiana from 1983 through 1986, and from 1986 through 1993 at 106.5 in Washington Indiana.

Michael was Music director from 1989 through 1993, and Program Director from 1991 through 1993. The fun included: marketing, promotions, commercial copywriting, production, sales, talent coordination, electronic news gathering, public service, music selection, personnel training, management, and daily operations.

From 1990 through 2008, Michael ran his own DJ service, providing music and lighting for weddings, class reunions, Christmas parties and corporate events. From 1993 to 1996, Michael started and ran a business called “TeleTalk”, a service allowing persons to hear news, sports, weather, and area events via their phone. In 1997, Michael created the world’s largest-to-date list of radio stations broadcasting online. In 1998 and 1999, Michael served as Web Analyst for TechTalk Broadcasting; finding, reporting and providing analysis on current technology events; and creating, hosting and producing “Handi-Talk”, the world’s second live talk show covering issues and technologies for the disabled, and the world’s first live show to address issues facing those who are blind.

From 2002 through 2011, Michael was Content Director for Serotek Corporation. This included compiling thousands of live radio stations, TV shows, recipes, health, legal and consumer information and more. In 2008, Michael Created, hosted and produced the SeroTalk Podcast and Blog. Michael was the first to offer weekly news on the 55 billion dollar assistive technology industry; motivational interviews with disabled entrepreneurs and industry leaders, and professional reviews of products and services relevant to the assistive Technology industry.

Michael was a Business Information Specialist for the Tri-State Better Business Bureau in Evansville Indiana from 2003 through 2008 and from 2011 to 2017. Michael wrote consumer information blog posts for bbbconsumereducation.com and provided local media press releases and TV interviews. Michael resolved disputes between businesses and consumers through email, over the phone and in person.

Consumer Blog Posts Authored by Michael Lauf
Assistive Technology Podcasts and Blog Posts Authored by Michael Lauf

Michael graduated from the Dale Carnegie course in 1987 and served as an assistant instructor in 1989. He gives motivational speeches to schools, clubs and non-profit organizations. Michael is interested in all forms of communication including: Accessibility, Audio, Broadcasting, Computing, Consumer Education, Marketing, Podcasting, Radio, Recording, Software, Streaming, Telephony, Web Authoring and WordPress.

Michael has one son named Jay, now an IT Analyst, deploying and overseeing point of sale systems for 100 stores in Arizona.